![]() ![]() The study, therefore, concludes that copious use of theories to drive studies is a positive trend, but political communication researchers should be encouraged to be pragmatic and embrace mixed methods because a single methodological approach may not always be adequate in solving most research problems. ![]() The trends here suggest frequent use of theories, but extreme paradigmatic preference among political communication scholars with few cases of quant-qual complementarity. Also, the study reveals that in political communication studies, application of theories has gained prominence with the framing and the agenda-setting theories topping the list of commonly used theories. Specifically, while under quantitative orientations, researchers employed survey (43.3%) and content analysis (35.4%) more frequently than other methods, they used interviews (39.4%) and case studies (27.3%) more frequently than other qualitative methods. It was found that, overall, political communication researchers seldom employed mixed methods (6.3%), while they seemed to prefer quantitative designs (75.0%) to qualitative approaches (18.8%). It adopted content analysis as a research method to examine 160 political communication-related articles in reputable peer-reviewed journals published between 20. 19972023 Josh Alvies (Rangers51) All fanfiction and fanart (including original artwork in forum avatars) is property of the original authors. This study appraises the methodological and theoretical approaches commonly employed in political communication studies. ©19972023 Josh Alvies (Rangers51) All fanfiction and fanart (including original artwork in forum avatars) is property of the original authors. Printable Version (in new window) Top of Page. ![]()
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